Sponsored by emlyon business school
Last year, Deloitte singled out the rise of the millennial consumer and a hike in air travel as the two biggest game changers in luxury goods. In fact, money spent by people travelling accounted for 40% of the personal luxury market in 2015.
To keep up, luxury companies are already recruiting young talent to appeal to their new generation of customers: the bright young “woke” jetsetters with changing values and lifestyles.
If you’d like to be one of them, there’s no better career path than studying a related subject at university and landing a relevant internship with an advertising consultant firm, luxury brand or somewhere else you can connect with influencers.
The industry experts running emlyon business school’s revolutionary MSc in Luxury Management and Marketing should be invaluable allies, as they’re training students to obtain the best jobs at some of the finest luxury brands on the planet.
Their 16-month program is utterly innovative, and is run in partnership with two incredible institutions: Parsons School of Design at The New School in New York City and the London College of Fashion. Thanks to this partnership and emlyon business school’s international campuses, you learn from the best in New York City, London, Paris and Shanghai.
Every year, the cream of the crop on their graduate program are recruited by brands like Lancel, Sheraton Hotel, Christian Dior Couture, Van Cleef & Arpels, Chanel and Hermès to work as interns, product specialists, strategy consultants and project managers.
To get you salivating over job prospects, we spoke to emlyon business school to give you a rundown of some the best, most lucrative jobs in the international luxury industry.
1. Communications manager at Nina Ricci SARL
Working as a communications manager for the Parisian fashion brand Nina Ricci, known for its timeless perfume L’air du Temps first released in 1948, you’d be reaching out to journalists, investors, suppliers and customers to help build a positive brand image for the company.
Nina Ricci snapped up a communications intern enrolled on emlyon business school’s graduate program to work in Paris, managing their showroom, shops and weekly press books, as well as participating in the organization and monitoring of their fashion show.
2. Luxury buyer at Bazarchic
This incredible job would involve hunting out best-selling luxury products of the highest standards for the Paris-based online lifestyle retailer Bazarchic. You’d need to keep in mind factors like fashion trends, supply and demand, product quality, and budget.
Bazarchic has in the past recruited a purchases intern from emlyon business school’s graduate program to manage their portfolio, negotiate prices, participate in tradeshows and manage sales and stocks, so a place on their course might help you get your foot in the door.
3. Strategy consultant at Kanvic Consulting Private
This Indian consulting firm recruited a junior strategy consultant intern from the MSc in Luxury Management & Marketing to conduct market research and develop marketing and branding strategy for luxury companies.
As a strategy consultant for them, you’d be liaising with and advising renowned luxury brands on the best ways to expand their business and reach out to customers to build brand love and loyalty, using the latest marketing technology and theory.
4. Fashion investment analyst at Bpifrance Investment
This venture capital and financial services recently recruited an intern from emlyon business school’s graduate program to assist their investment analysts in Shanghai, providing fund managers, stockbrokers and stock market traders interested in the fashion sector with financial information and recommendations. Working as a fashion investment analyst, you’d be working on global data in an international setting.
5. Internet Project Manager at Christian Dior Couture
The Parisian fashion house took its place in history after its Spring-Summer 1947 collection, or “the New Look”, revolutionized women’s wardrobes and the female silhouette. Of late, they’ve diversified with popular best-selling fragrances like Eau Sauvage, J’adore, and Miss Dior.
Recently, they hired an intern from the MSc in Luxury Management & Marketing to assist their e-commerce and digital division. Working as an internet project manager, you’d be using your knowledge of digital marketing and social media, as well as your skills in customer management and communication, to create and implement e-commerce and online marketing strategy to boost sales for the timeless fashion house in our exciting new digital era.
6. Head of sales at BMW
The Munich-based luxury automotive brand is one of the best-selling automakers in the world, so where could be better to work in sales? You might like to know they recently took on a student from emlyon business school’s graduate program to work on marketing, product, volume planning, sales, steering and controlling.
As head of sales at BMW, you’d be a high-earning executive supervising a large team of regional sales managers as well as crafting and justifying sales plans.
Have we piqued your interest? Chat with an emlyon business school student ambassador to find out what the course of your dreams is really like!
