IE School of Human Sciences & Technology

Master in Visual and Digital Media
Brief Description:
The Master in Visual and Digital Media prepares you to conceive, develop, execute, manage, and evaluate all kinds of creative visual and digital communication projects from start to finish. Students learn about the latest trends in visual and digital media and put them into practice by creating content in multiple formats including video, photography and design, as well as multimedia, digital and mixed media. Drawing on IE’s internationally recognized excellence in business education, the Master in Visual and Digital Media offers a unique mix of Creativity and Management.

Key Selling Points:

• Bridges the gap between creativity and management.
  

•  93% of the MVDM class found a job within 3 months of graduation: 38% in Marketing/Advertising/Sales, 23% in General Management, 23% in Design/Production and 15% in Communications.  
• The MVDM is a Bologna-compliant program that guarantees an Official Master Degree after graduation.
• IE is distinguished for its innovative and practical teaching methodology
• International faculty and classmates.
• Focus on emerging new digital media trends.
  
  

Master in Market Research & Consumer Behavior

Brief Description:
IE’s Master in Market Research & Consumer Behavior provides the most comprehensive and strategic skill-set to succeed as a consumer expert in any company, agency, or consultancy firm.In this program, you will get in depth training and a broad perspective in consumer psychology & behavior, market research & analytics, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start a successful career. You will be trained to understand the needs of consumers, how and why they make purchasing decisions, and how companies design winning products or services.

Key Selling Points:

    Learn by doing approach through three real-life consulting projects with leading companies in the industry
    Employment-focused curriculum since its inception, an innovative program designed and improved every year by industry professions
    World-Class Faculty with 90% of them coming from the industry, in companies such as P&G, Millward Brown, Nielsen, Accenture, Kantar, Unilever, etc.


Master in Corporate & Marketing Communication

Brief Description:
The Master in Corporate & Marketing Communication offers a unique combination of Communication, Marketing  and Managerial skills. Once you complete the program, you can achieve job positions in branding, marketing communications, public relations, reputation management, advertising management, public affairs, stakeholder management, corporate social responsibility as well as internal and external communications.

Master in Corporate & Marketing Communication Part-Time
Brief Description:   
With a structure that allows you to keep a balance between work and classes, this program is designed to provide managers with the latest skills in Communication, Management Marketing and Digital Strategies, in order to increase corporate value in today's complex and digital world.