European International University - Paris

Undergraduate Programmes Offered at EIU-Paris: 

1. Bachelor of Business Administration (BBA) - Full 3-Year programme 

2. BBA Top-up (Final Year Programme for Diploma / Higher Diploma Holders) 

The Bachelor of Business Administration (B.B.A.) programme will help you to develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions and to successfully communicate with others. You will acquire knowledge in subjects such as business management, information technology, and finance and accounting, equipping you with the necessary tools to possibly obtain a position in any industry.

The programme has the following aims:

• To create an individual who has a deep and passionate understanding of the business world.
  
• To cultivate an individual who not only analyses but creates valuable solutions to the day to day struggles in an operation.
• To initiate an entrepreneur mindset and create a unique and profitable path.
• To develop effective business communication skills.

SPECIALIZATION TO CHOOSE FROM

B.B.A. in International Business

B.B.A. in International Business will allow students to encompass various corporate and commercial activities across international borders. This major will give students a meaningful insight and understanding into the effects of cross-national activities such as the importance of contractual agreements, international risk mitigation, international logistics, and how to deal with international operations and activities.

B.B.A. in Finance

With a B.B.A. in Finance, students will develop their ability to make informed investment predictions, and accurately forecast future fiscal conditions. They will acquire practical knowledge on various mechanisms of the financial industry. This specialisation will give students meaningful insights and understandings on topics such as commercial bank management, international finance and trade, commercial investment and risk mitigation and management.

B.B.A. in Integrated Marketing Communications

B.B.A. in Integrated Marketing Communications (IMC) will enable students to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give students meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication.

B.B.A. in Hospitality & Hotel Management

B.B.A. in Hospitality and Hotel Management gives students the ability to take part of the hospitality and hotel industry which is one of the fastest growing industries in the 21st century. Students who study a B.B.A. in Hospitality and Hotel Management will be able to complete within the dynamic and rapidly evolving field with the knowledge that will enable students to excel in the workforce. This specialisation will give students meaningful insight and understanding on topics such as human resource management, sustainable development, strategic hotel planning, hospitality marketing and sales, and housekeeping management.

B.B.A. in Travel and Tourism Management

B.B.A. in Travel and Tourism Management will open a wide range of international doors for a person’s career path. An individual who embarks on a B.B.A. in Travel and Tourism will be able to choose from a wide range of work-related opportunities from managing a five-star restaurant in Portugal to an operating tour at a sustainable rainforest in Brazil. Travel and Tourism is a diverse field that will enable a student to travel and work in different locations throughout the world. This specialisation will give a student meaningful insight and understanding on topics such as travel management, sustainable tourism, tourism development and travel and tourism marketing.